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Chapter II - Review of Related Literature

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Notes: Part V

According to the head of Redman Resources, Richard Redman, mass media provides “most of the real for the perceived world” and adds that the way young people define and approach his or her world is to a large extent a function of the information communicated into them. Media certainly contributes greatly to that input (Jubela 1995).

An associate professor in psychology at Stanford University, Eleanor Maccoby, has conducted several studies on “the effects of television on young people”(Jubela 1995). Based on the finding of her research, she found out that young people watch television solely for entertainment. She also states that “television has some effects on young viewers by providing them with models which they can imitate when the situation seems to warrant it, and by transmitting certain attitudes and feelings about people and events.”(Jubela 1995).

Source:

Jubela, G. (1995). Exposure to TV cartoon characters and the concepts of grade 6 students of saint alphonsus catholic school, Cebu international school and saint benedict's learning center on heroes.

Notes: Part IV

The world keeps getting smaller everyday. All one needs to enjoy films and “action-packed music videos”, cartoons and other shows from other countries is just one flip of a switch away (Anoba 1997).

At present, many Filipino households are already subscribing to cable TV (Anoba 1997). As shown by statistics, cable TV has grown 1000% in less than ten years last 1999, as cable TV programs are now accessible in over 10 million households across Asia (Anoba 1997). As these numbers steadily increase, many citizens have raised their respective concerns on the possible effects of cable viewing (Anoba 1997).

Resil B. Mojared, in one of his columns in SunStar weekend, reiterated some effects of cable television:

“The advent of cable TV has increased viewing time among Filipinos… has alerted our viewing habits and consciousness of time and space… its effects are rather disorienting. Disparities in timezones are such that we watch programs intended for morning viewers in the late night. Plugged into CCN or NBC, we are informed about recent events in Bosnia- Herzegovina rather than in Mindanao, or we listen to what the weather is like in Litte Rock, Arkansas, instead of the forecast for Metro Cebu.”

According to Anoba (1997), sociologist, Susan Magno, noted that children have become addicted to TV and she said that the “boob tube” has now become the “strongest competitor of schools in the socialization of children”.

Source:

Anoba, T. (1997). Exposure to cable television and the viewing habits and preferences of grade four and six pupils of Cebu State College and Colegio del Sto. Nino.