According to the head of Redman Resources, Richard Redman, mass media provides “most of the real for the perceived world” and adds that the way young people define and approach his or her world is to a large extent a function of the information communicated into them. Media certainly contributes greatly to that input (Jubela 1995).
An associate professor in psychology at Stanford University, Eleanor Maccoby, has conducted several studies on “the effects of television on young people”(Jubela 1995). Based on the finding of her research, she found out that young people watch television solely for entertainment. She also states that “television has some effects on young viewers by providing them with models which they can imitate when the situation seems to warrant it, and by transmitting certain attitudes and feelings about people and events.”(Jubela 1995).
Source:
Jubela, G. (1995). Exposure to TV cartoon characters and the concepts of grade 6 students of saint alphonsus catholic school, Cebu international school and saint benedict's learning center on heroes.
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