CHAPTER IV
METHODOLOGY
Research Design
The common descriptive method of research will be utilized and normative survey technique will be used for gathering information and data because the study is more of describing the data, the characteristics of the respondent population and the phenomenon being studied. The research is also not experimental in nature so the descriptive method of research is appropriate. The researchers will choose this type of approach for its easiness and practicability to provide adequate information the researchers will need. The survey will be enough to describe, analyze and interpret the respondents’ exposure to anime and manga and how these affect their study habits.
Respondents and Locale of the Study
The research will be conducted at the University of the Philippines Cebu College during the first semester of Academic Year 2011-2012 at Lahug, Cebu City. This research will be conducted in order to determine if watching Japanese anime and reading manga can affect the studying habits of college students. Specifically, 35 Second Year college students of the University of the Philippines, who have a hobby of watching and reading anime and manga, will be randomly selected to answer the provided questionnaires. Five from every course offered, namely, Computer Science, Management, Political Science, Mass Communications, Mathematics, Psychology, Fine Arts and Biology. The respondents will participate purely on voluntary basis. This age group was appropriate because as of Academic Year 2010 – 2011, a school organization concentrated mainly on Japanese culture (e.g anime and manga included) had many Second Year members who were incredibly active, especially during the second semester when an anime/manga event was held in the campus during February.
Sampling Procedure
Convenience sampling will be administered in the selection of the respondents. Convenience sampling is a sampling technique where the respodents are selected because of their accessibility and proximity to the researcher. The researchers will prefer a sample population that is unproblematic to supervise and will be able to answer the questionnaires honestly.
The respondents to be selected, to the best of the investigators’ knowledge will represent the second year students of University of the Philippines Cebu College who are anime enthusiasts. Respondents may be encountered both in their respective classrooms and in random social interaction.
Data Collection
The gathering of data for this study will utilize a self-managed descriptive questionnaire because it saves the researchers’ time and effort, guarantees ease of testing its reliability and validity, and ability to maintain respondent’s confidentiality. The most easily accessible students are those attending undergraduate studies at the same University.
The respondents will be given the research questionnaire and the data collecting will last for about 3 – 4 days. After gathering the data, the researchers will group the responses according to the sub-problems of the study.
Instrumentation
In order to answer specific sub-problems in our study, survey questionnaires will be distributed to the respondents. The survey questionnaires will consist of a broad range of questions aimed at finding out the effects of watching anime and reading manga to the respondents’ studying habits. Each questionnaire will have 3 parts. The first part of the questionnaire will regard the personal background of the respondent. The second part will find out the amount of time the respondents allow themselves to be exposed to anime and manga. The third part will determine the effects of watching anime and reading manga on the respondents’ studying habits.
Statistical Treatment of Data
The statistical treatment of the data was mainly to get the percentage and the weighted mean.
Percentage = (frequency / Total number of respondents) x 100
Weighted mean = ∑ƒx / N
where :
ƒ = frequency
x = weight
N = number of respondents
∑ = sum
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